A USP (Unique Selling Point) is a unique advantage of your product or service. The advantage sets you apart from the competition.Continue reading
A strategy is chosen by an organization. The chosen course is aimed at achieving the objectives it has formulated. It takes into account the long-term coordination between the own organization and the external environment.Continue reading
The SWOT analysis ( Strength-weakness analysis) is part of the external analysis.Continue reading
A strategic option is an opportunity for an organization to achieve improved or new competitive advantage through better or new value creation based on a link between developments taking place in its environment and its available resources and skills.Continue reading
Strategic issues are the points of attention in which external developments and internal resources strengthen or weaken each other.
Below you will find a list of models for your issues.
Strategic groups are companies that use similar strategies within an industry. As a result, clusters of companies emerge that compete on the same strategic characteristics in the market.Continue reading
A long-term strategic marketing plan is a method of executing a plan for a period of 5 years. In this report you determine the competition and what percentage of the market you want to control.Continue reading
Strategic marketing management is concerned with the process of identifying and defining. Delivering customer value by asking the question which positions the organizations want to occupy in which markets and with what means, at what times in the long term they want to do that and in what way.Continue reading
A segment is a group of customers that share common characteristics (such as similar needs, behavior or socio-demographic characteristics) and respond more or less the same to providers’ marketing efforts.Continue reading