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What is a SWOT analysis

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The SWOT analysis ( Strength-weakness analysis) is part of the external analysis . The abbreviation stands for:

  • Strenghts
  • Weaknesses
  • Opportunities
  • Threats

The SWOT analysis can be completed in the marketing model environment. To then compile the confrontation matrix. Below you will find a list of marketing models. Click on a term to read the explanation.

  • SAF Framework
  • Confrontation matrix
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Cristhian Almora

Cristhian Almora

Cristhian is owner of Marketinggenerators.. Anyone can create marketing models with his tools!

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MARKETING MODELS

  • 4ps of marketing
  • abell jammond Model
  • ansoff matrix
  • bcg matrix
  • competitive approach kotler
  • confrontation matrix
  • customer analysis (6ws)
  • customer pyramid
  • gantt ghart
  • kraljic matrix

  • mckinsey 7s model
  • porter’s five forces
  • porter’s generic strategies
  • product lifecycle
  • saf framework strategy
  • sales funnel
  • stp process
  • strategic group map
  • value chain model
  • value disciplines
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