The marketing mix is the set of tactical marketing tools that can be used to formulate a coherent set of marketing activities, aimed at delivering customer value in line with the value proposition.Continue reading
What are Marketing objectives?
A marketing objective is the result or goal you want to achieve. This is expressed in time or in percentages.Continue reading
What is a Marketing department
A marketing department is an organizational unit with employees who perform official marketing tasks in an organization.Continue reading
What is a Macro level?
The macro analysis (environment) is the environment over which the company has no influence. The macro analysis consists of opportunities and threats that arise from the landscape in which it operates.Continue reading
What are client profiles?
A customer profile is a description of the characteristics of a customer. These characteristics are specific and relevant for communication with the customer.Continue reading
What are internal analysis?
An internal analysis is an examination of the strengths and weaknesses of the organization based on a thorough understanding of the organization’s resource profile. The aim is to gain insight into the (potential) distinctive resources of the organization that form the basis for its unique value propositions for customers and competitive advantage in the market.Continue reading
What are external analysis?
The external analysis is an investigation into developments in the environment of the organization with the aim of gaining insight into the current and future success factors of the market, as well as into its own position in the market.Continue reading
What is a experience marketing?
Experience marketing is a marketing technique to release ’emotion’ from the consumer.Continue reading
What is the Customer intimacy?
Customer intimacy is the literal translation of customer partnership. It stands for developing, building and maintaining the relationship.Continue reading