A USP (Unique Selling Point) is a unique advantage of your product or service. The advantage sets you apart from the competition.
The advantage must be unique. A unique selling point is only really exclusive if you can describe it in the superlative, such as: best, fastest, tastiest or most reliable.
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The USPs of Marketinggenerators
The Main USP of Marketinggenerators : Create Marketing Models in 30 Seconds! In addition, other USPs have also been devised, since they have to target a different target group. The USP below is very relevant for readers who want to create marketing models:
✔ 7 days of access to 12 marketing models
✔ You see results in the online environment
✔ E-book Marketing plan setup (PDF) worth € 12.99
For readers who have yet to be convinced to make marketing models, the following USPs are very relevant:
- You are out of time to format
- You see results in the online environment
- You no longer spend time putting together marketing models
- Marketing models can easily be generated
Determine unique selling point
For finding a unique selling point includes a few questions that may help you on your way:
- What does your (future) clients suffer from?
- What does your customer expect from your product or service?
- What is the most frequently heard question, need or complaint.
- Which characteristics do you find unique to your product or service?
- What do you see as the next step in the development of your service or product?
- What can you offer what the competition cannot offer?
- What do satisfied customers cite as the main reason for choosing your organization?
- What are you most proud of?
- What advantages do those features of your product or service offer for your customer?
Formulating the USP
The formulation of the unique selling point consists of a sentence. You can do this to formulate a USP yourself:
- Write down a number of sentences that give the advantage of your product or service;
- You link these sentences to the solution that your product or service offers;
- While formulating the USP, try to meet the unmet needs;
- The sentences must interface with the characteristics of the company.
Who is the target group?
- For which specific (potential) customers is the product intended?
- How many customers do I have in the market?
- What are my best customers?
- What is the size of the target group?
What’s the problem?
- What problem does the customer have?
- What does the customer need to do business with me?
- Is the customer’s problem big enough?
- Is the problem comparable to other entrepreneurs?
- Does the customer want to share his problem with the clients?
What is the solution?
- With what solution is the customer happy?
- When would the problem be solved for the customer?
- Does the customer want to invest in a solution?
- What can the customer solve himself?
- Does the customer also want to cooperate in a solution?
What is the contribution?
- How can our product contribute to a solution for the customer?
- Is the product distinctive enough in relation to the solution for the customer?
- Does the solution come in custom or standard work?
- Are the references of the product or company strong enough to convince the customer?
What is the result?
- What does the product provide for the customer?
- To what extent does the company itself earn from the collaboration?
- Can the result be measured afterwards?
- Can the result be shared with other entrepreneurs in the target group?
Below you will find a list of models to formulate your USP. Click on a term to read the explanation.