USP (Unique Selling Point) is a unique advantage of your product or service. The advantage sets you apart from the competition.

The advantage must be unique. A unique selling point is only really exclusive if you can describe it in the superlative, such as: best, fastest, tastiest or most reliable.

USP examples

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The USPs of Marketinggenerators

The Main USP of  Marketinggenerators : Create Marketing Models in 30 Seconds! In addition, other USPs have also been devised, since they have to target a different target group. The USP below is very relevant for readers who want to create marketing models:

✔ 7 days of access to 12 marketing models

✔ You see results in the online environment

✔ E-book Marketing plan setup (PDF) worth € 12.99 

For readers who have yet to be convinced to make marketing models, the following USPs are very relevant:

  • You are out of time to format
  • You see results in the online environment
  • You no longer spend time putting together marketing models
  • Marketing models can easily be generated

Determine unique selling point

For finding a unique selling point includes a few questions that may help you on your way:

  • What does your (future) clients suffer from?
  • What does your customer expect from your product or service?
  • What is the most frequently heard question, need or complaint.
  • Which characteristics do you find unique to your product or service?
  • What do you see as the next step in the development of your service or product?
  • What can you offer what the competition cannot offer?
  • What do satisfied customers cite as the main reason for choosing your organization?
  • What are you most proud of?
  • What advantages do those features of your product or service offer for your customer?

Formulating the USP

The formulation of the unique selling point consists of a sentence. You can do this to formulate a USP yourself:

  1. Write down a number of sentences that give the advantage of your product or service;
  2. You link these sentences to the solution that your product or service offers;
  3. While formulating the USP, try to meet the unmet needs;
  4. The sentences must interface with the characteristics of the company.

Who is the target group?

  • For which specific (potential) customers is the product intended?
  • How many customers do I have in the market?
  • What are my best customers?
  • What is the size of the target group?

What’s the problem?

  • What problem does the customer have?
  • What does the customer need to do business with me?
  • Is the customer’s problem big enough?
  • Is the problem comparable to other entrepreneurs?
  • Does the customer want to share his problem with the clients?

What is the solution?

  • With what solution is the customer happy?
  • When would the problem be solved for the customer?
  • Does the customer want to invest in a solution?
  • What can the customer solve himself?
  • Does the customer also want to cooperate in a solution?

What is the contribution?

  • How can our product contribute to a solution for the customer?
  • Is the product distinctive enough in relation to the solution for the customer?
  • Does the solution come in custom or standard work?
  • Are the references of the product or company strong enough to convince the customer?

What is the result?

  • What does the product provide for the customer?
  • To what extent does the company itself earn from the collaboration?
  • Can the result be measured afterwards?
  • Can the result be shared with other entrepreneurs in the target group?

Below you will find a list of models to formulate your USP. Click on a term to read the explanation.