A product portfolio is a representation of the products of the organization (or strategic business unit) in a relative business position and market attractiveness. Below you will find a list of models for your portfolio. Click on a term to read the explanation.Continue reading
What is a Product development?
A product development is the process that a product goes through before it appears on the market. It is a new product or service in an existing market. The requirements of the market are converted into product specifications for the customers. Product development often involves product modification, improvement or innovation.Continue reading
What is a Combination Product?
A product market combination (PMC) is a unique combination of a product for a specific group of customers. In order to achieve a product market combination, a demarcation for the product is necessary.Continue reading
What is Operational marketing?
Operational marketing is concerned with the way in which customers can be offered sustainable value. These are superior and distinctive in the perception of customers. This value can be tied by competitors and alternative providers.Continue reading
What is the PESTLE?
Environmental factors are external factors over which you have no influence. It is part of the macro environment in a marketing plan.Continue reading
What is a Meso level?
The factors of the meso analysis / meso environment revolve around indirect factors that can respond to the environment.Continue reading
What is a market segmentation?
Market segmentation is the division of customers into the market for a company. These customers are divided into segments. Each segment is also viewed as a group of people. This group of people (group of consumers) have common characteristics.Continue reading
What is a market orientation?
Market orientation is the extent to which an organization has implemented the marketing concept, as evidenced by standards and values that prioritize the importance of delivering customer value and the systematic use of current information about customer groups and competitors in decisions.Continue reading
What is a market strategic?
Marketing strategy is a good fit between market and organization and then approaches the target group with the 4Ps Marketing .Continue reading