MaBa analysis is a strategic product portfolio analysis for your organization’s products or services. Every organization is supposed to make trade-offs for products or services that sell well or sell poorly.
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Value Chain Model
The value of Porter consisting of primary and supported activities. The Porter value chain is discussed per part to provide more insight into which parts you can adjust for your organization. When you have determined a strategy , it is time to start implementing it.
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The Treacy and Wiersema model was created by Michael Treacy and Fred Wiersema. They helped and advised organizations in determining or improving their strategy. The value strategy model has been drawn up to determine the correct strategy for each organization.
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The strategic group map provides insight into the largest competitors with the corresponding strategy . These competitors are divided into strategic groups . This article explains which quadrants the organization can be in.
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The SIVA model and the 4 P’s marketing mix are models that have been introduced to analyze the target group. After all, customers are the raison d’être for your company. In this article I answer 4 questions whether you should use the SIVA model or the 4 P’s marketing mix.
Continue readingSAF framework strategy
The SAF framework strategy ensures the application of a strategy determination for your organization. You weigh the options from the confrontation on the basis of criteria of the SAF framework strategy. To choose a competitive strategy from this position that you can use for your organization.
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With the STP process create a market segmentation for your new product or service. The STP process has 3 elements to realize the segmentation.
Continue readingSales Funnel
The sales funnel is an important sales tool. The sales funnel analysis is a funnel that guides future customers through the sales process. The market consists of players who are shown in the sales factory. The sales funnel leads to profit and is a good addition to your product or service.
Continue readingProduct Lifecycle
The product lifecycle (PLC) is known to provide an indication of the lifetime of the PMCs, which means that the line indicates the position of your product or service. In this article I give 4 questions how to use the PLC.
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