The Kraljic matrix is based on two dimensions. The vulnerability of the supply (delivery risk) and the financial result of the company (profit). The Kraljic matrix distinguishes between four quadrants to determine which items can be ordered and which no longer need to be ordered.
Continue readingCustomer Pyramid
The Customer Pyramid is used to segment and analyze customers in a customer portfolio. The company can adjust its strategy policy by means of the results of this pyramid. In this article I explain which variables there are and how you can apply them for your organizational policy.
Continue readingGantt Chart
The Gantt Chart stands for visualizing the planning and progress. With this marketing planning model, involved parties are instructed on the marketing planning to be carried out.
Continue readingConfrontation matrix
The confrontation matrix is a matrix that shows (visually) how the organization and the market come together. It shows organizations which opportunities are feasible and which threats are in the way or can be tackled. A must for every entrepreneur to map this out.
Continue readingPorter’s Generic Strategies
According Porter’s Generic Strategies there are several strategies organizations can employ to create added value and distinctiveness from their competitors. Porter’s competitive strategy is useful in formulating a company’s competitive strategy.
Continue readingCompetitive approach Kotler
Competitve approuch of Kotler has several ways to make it difficult for your competitor. For example, Kotler has developed different types of models for marketing. The questions below provide insight into whether you need the model for your research.
Continue readingBCG Matrix
Making a BCG Matrix is not complicated. You often need an example to get started. The BCG matrix is a product portfolio for the organization. With the right variables, the BCG Matrix can be a good tool for investing in products or services. You can also consider which will yield nothing and then divest them from your portfolio.
Continue readingAnsoff Matrix
The Ansoff matrix makes it possible for marketers to determine growth on the basis of four quadrants. These quadrants are also called product / market combinations (PMCs) .
Continue readingAbell Hammond Model
The Abell model is made in two moments. The first analysis (Current Activities – Business Scope ) maps out the current situation to gain insight into the existing markets. In the second analysis (Entire market – Business Domain ) you analyze the markets in which the company is not yet active.
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