The McKinsey 7s Modelis used to map the organization. The internal analysis model identifies the weaknesses and strengths of the company. This article will discuss how the 7s Model McKinsey is applied and what variables are used.
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The customer analysis which (potential customers) organizational charting. To make the customer analysis, you analyze Ferrel’s w’s using four questions. At the end of this article I will indicate which steps you can take to develop a marketing strategy based on your customer analysis.
Continue readingPorter’s five forces
The five forces model of Porter is an analysis to determine the market pressure in the meso analysis. This is not a competitive analysis model, but a meso environmental analysis (industry analysis) for your marketing plan. The pressure in the market ultimately determines whether you will enter this market. This article explains the variables with which this is analyzed.
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