Market segmentation is the division of customers into the market for a company. These customers are divided into segments. Each segment is also viewed as a group of people. This group of people (group of consumers) have common characteristics.

You apply a certain marketingmix or marketing stragic to this group of people . As a result, your marketing strategy is fully tailored to the wishes and needs of the market segment.

Below you will find a list of models for your market segmentation. Click on a term to read the explanation.