A product market combination (PMC) is a unique combination of a product for a specific group of customers. In order to achieve a product market combination, a demarcation for the product is necessary.
How do you arrive at a demarcation for your product?
- For which specific (potential) customers is the product intended?
- How many customers do I have in the market?
- What are my best customers?
- What is the size of the target group?
What is the customer’s problem?
- What problem does the customer have?
- What does the customer need to do business with me?
- Is the customer’s problem big enough?
- Is the problem comparable to other entrepreneurs?
- Does the customer want to share his problem with the clients?
How do you arrive at possible solutions?
- What solution is the customer happy with?
- When would the problem be solved for the customer?
- Does the customer want to invest in a solution?
- What can the customer solve himself?
- Does the customer also want to cooperate in a solution?
What contribution do you make for the customer?
- How can our product contribute to a solution for the customer?
- Is the product distinctive enough in relation to the solution for the customer?
- Does the solution come in custom or standard work?
- Are the references of the product or company strong enough to convince the customer?
What is the final result?
- What does the product provide for the customer?
- To what extent does the company itself earn from the collaboration?
- Can the result be measured afterwards?
- Can the result be shared with other entrepreneurs in the target group?